2021
Azos
Azos was founded with the straightforward mission to revolutionize the life insurance landscape. Its core objective was to not only simplify but also democratize access to life insurance. Azos is committed to safeguarding the aspirations of every Brazilian family. The new brand identity is a tangible manifestation of the Azos revamped brand positioning.
The new logo, taking the form of the letter A, is a clear representation of the Azos core mission: protect individuals and their aspirations. This elegantly simple, yet powerful, symbol lays the groundwork for the brand identity and visual system, intertwining an innovative spirit with a deep sense of human connection at the heart of what Azos does.
Creative Direction
Duda di Pietro,
Eduardo Tallia
Design
Duda di Pietro,
Eduardo Tallia,
Arthur Reis
Logo Typography Production
Yomar Augusto
Motion Design
Everton Guilherme
Positioning
Azos
Project Management
Laís Papi
