2023

Lumaia

Vila La Angostura, Patagonia, Argentina. In this remote corner of the world where the magnitude of nature is timeless, Lumaia emerges. A livable space with architecture that echoes the forms of its natural surroundings. For the visual identity, we created a typeface where each letterform pays tribute to the lines/diagonals of the architecture.

And the typography behavior reflects the core principle of the project: ”authentic architecture should be able to harmoniously blend into the natural environment.” Lumaia Typeface boasts more than 700 ligatures and over 1400 characters. Creating a visual language that embodies the spirit of a place where design and nature merge.

Lumaia architecture project
Mimesis concept trough ligatures
Lumaia Typeface, over 700 ligatures
Ligatures detail
Extended alternatives
Inspired by the architecture: extended terminals
Sign concepts
Creative Direction

Plant

Design

Plant,
Tall,Piet,
Cacá Barabás

Typography Design

Tall,Piet,
Inari Type

Typography Production

Inari Type

Project Management

Laís Papi

Creative Agency

Gut

Architecture Project

Bjarke Ingels Group