2022
Max Mello
MaxMello is an NGO that shelters animals in vulnerable situations, providing a home for each one of them. Max and Mello were the first two dogs taken in and gave their names to the shelter. And, 16 years later, thousands of animals and stories have passed through the shelter, and the initials of MaxMello have taken on a new meaning.
In the new visual identity, M becomes the shelter for all the animals that stay there. The colors are now inspired by the colors of all the animals. And the name of each one of them has been incorporated into the new identity.
The M as a shelter
Color palette inspired by their beloved animals
Bringing the joy of their toys
Brand shapes elemetns inspired by the animals' identification tags
Creative & Design Direction
Duda di Pietro,
Eduardo Tallia
Motion Design
Bicho Solto
Project Management
Laís Papi
