Inspired by global social movements, we developed a unique visual identity centered around custom-made vocal typography, designed specifically for our initiative. This visual identity embodies the urgent call for action and the strong commitment to societal change. Since its launch, União BR has achieved incredible milestones: raising over R$300 million, collecting an impressive 30,000 tons of food, and securing more than 9 million pieces of essential Personal Protective Equipment (PPE). These efforts have provided aid to more than 18 million people.