2021

Max - R11

This identity was created for the documentary series "Romário, O Cara", which showcases the story of Romário, one of soccer’s legendary number 11 players. It portrays his life from childhood to winning the World Cup, offering a deep dive into the 1990s backdrop in Brazil and globally. This era's political, economic, and social aspects are woven into the narrative, highlighting both the controversies and achievements of Romário, a complex Brazilian figure.

The series' visual identity blends elements of soccer, 1990s aesthetics, and Romário's unique character. We developed a typography in three different weights to reflect the series' core themes: Romário's iconic number 11, his journey towards the World Cup triumph, and his eventual success.

Typography designed based on the two strokes that form the number 11
The 11, the tetra, and the conquist
R11 in three different weights to reflect the series' core themes: Romário's iconic number 11, the fourth World Cup Title for Brazil, and the success
The colors come from the jerseys of the teams that Romario played during his career: PSV, Barcelona and the Brazilian squad
Mixing typography weights
94 FIFA World Cup Uniforms
Graphics inspired by the iconic jerseys of the 1994 FIFA World Cup
The series opening
Motion Direction for the photography of the series
The 1994 World Cup ball was also an inspiration
Typography series applications
Poster for the series launch
Motion Direction for time transitions
Photography treatment and motion direction
Posters for the series launch
Creative Direction

Duda di Pietro,
Eduardo Tallia

Motion Design

Marcus Prado,
Everton Guilherme

Typography Design

Yomar Augusto

Typography Development

Alvaro Franca

Project Management

Laís Papi