2022

Sproutfi

We've redefined Sproutfi, revealing its core: more than just an investment app, it's a key to financial freedom, a right for all beyond social or cultural limits. Sproutfi stands for making saving, investing, and wealth creation accessible to everyone. Its platform is user-friendly and provides a safe community for aspiring investors. The product aim is to guide people on a supportive and independent journey to building wealth.

The new visual identity reflects the new positioning, blending the logic of finance with the warmth of human connection. This is Sproutfi today: a symbol of financial empowerment and a supportive community.

Blending the logic of finance with the warmth of human connection
Brand color palette
ABC Diatype embodies the role of financial logic, while Moranga represents the human aspect
Creative Direction

Duda di Pietro,
Eduardo Tallia

Positioning

Felipe Santini

Design

Arthur Reis

Project Management

Laís Papi